Telular

Digital Marketing Manager

US-GA-Atlanta
2 weeks ago(1/9/2018 9:48 AM)
ID
2018-1301
# of Openings
1
Category
Marketing

Overview

Telular Corporation, a leader in IoT and wireless technology, provides security, home automation, asset tracking, and remote inventory solutions for business and residential customers. For over 30 years, Telular has been providing connectivity solutions that allow people and machines to work together. 

 

Telular is looking to hire a Digital Marketing Manager to join our growing marketing team located in Atlanta.  The ideal candidate must have multi-faceted marketing experience spanning between traditional and digital platforms. Strong proficiency in MS Office (Word, Excel, Outlook, and PowerPoint), experience with Salesforce or comparable CRM, marketing automation/eblast tools such as Pardot, MailChimp, Vertical Response or similar, creation of marketing plans, brand strategy, and print/online advertising.  This position is located in our Atlanta office.

Responsibilities

  • Develop and execute marketing plans for new product/feature launches.  
  • Assist with development strategies and execution of marketing campaigns dedicated to generating and cultivating leads, enhancing security dealer relationships, and increasing sales efforts.  
  • Develop drip campaigns to nurture leads at all stages of sales cycle.
  • Conduct competitive assessments on marketplace demands and offer recommendations on brand and product positioning.  
  • Lead and manage marketing projects and ensure objectives are met, projects stay on budget, and metrics are met.
  • Write and manage content for websites, print and online advertising and all digital and print materials.
  • Maintain website content, messaging and imagery up to date.
  • Ability to strategize on marketing campaigns and see through inception to delivery. Must be able to creatively write content and then create a finished product to be sent out for marketing purposes.  
  • Develop sales support materials, programs, e-blasts, and tools to increase sales productivity.  
  • Manage all tradeshows for the business, including evaluation of tradeshows, logistics, show prep, signage creation and on-site support as needed.

Qualifications

  • Must have a Bachelor’s Degree in marketing or communications.  
  • 5 to 7 years of experience preferred, in multi-faceted marketing spanning between traditional and digital platforms.
  • Strong preference for someone with experience in a high-demand lead generation environment.
  • Must be proficient in MS Office (Word, Excel, Outlook, and PowerPoint) as well as with marketing automation tools and CRM, preferably Salesforce.
  • Must be proficient in Google Suite: Analytics, WebMaster, AdWords, Tag Manager, Optimize, Data Studio, Attribution
  • Must be proficient in Adobe Creative Suite: Dreamweaver, Brackets or another HTML editor
  • Working knowledge of CMS environment for website management (i.e. DNN or WordPress).
  • Strong written communication skills and creative ability.
  • Must have an entrepreneurial mind-set with the ability to multi-task and work well in a collaborative team environment.   
  • Ability to travel to support trade shows, customer events and distributors.  

What we offer

  • A culture that promotes freedom and responsibility
  • A challenging and rewarding career
  • Annual bonus program recognizing individual performance
  • Excellent benefits
  • Casual working environment

 

Apply online: www.telular.com/#Careers 

 

LOCAL CANDIDATES ONLY

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